Social launch pack

Facebook-ready copy, creative and automation gates.

Do not create public posts, launch paid ads, imply live readership, or spend money before explicit editor approval.

Signup route Referral copy Sponsor inventory

Platform setup

Keep each profile local, practical and Buttondown-first.

Facebook Page

Free morning briefing for Hertfordshire: council decisions, planning, travel, weather, openings, events and useful local links before the commute.

Page name: Good Morning Hertfordshire
Handle: @goodmorningherts
Category: News & media website
CTA: Sign Up -> https://www.gmherts.co.uk/subscribe/

Instagram

Hertfordshire before breakfast. Free local briefing built from original sources.

Profile name: Good Morning Hertfordshire
Handle: @goodmorningherts
Bio link: https://www.gmherts.co.uk/subscribe/

Creative specs

Static launch assets and missing formats to generate only after approval.

Daily archive post1200x630 - Facebook link post, boosted post, LinkedIn page postRead today's briefingUse only with a public Buttondown archive URL after the issue has been sent.

Subscriber CTA square1080x1080 - Facebook feed, Instagram feed, paid traffic testSubscribe freeUse for subscriber acquisition tests after privacy copy, budget and destination URL are approved.

1080x1920

Story/Reel prompt1080x1920 - Instagram Stories and Facebook StoriesTap to subscribeGenerate only when a story placement is approved; keep the headline readable in the upper safe zone.

Organic post templates

Each template carries trigger fields and rejection rules for Zapier or manual posting.

Buttondown sent email with public archive URL

Daily issue live

Good morning Hertfordshire.

Today's briefing is live: {{newsletter_subject}}

News, planning, travel, weather, events and useful local links for St Albans, Harpenden, Watford, Hemel Hempstead, Hitchin and Bishop Stortford.

Read and subscribe free: {{public_url}}

Required: newsletter_subject, public_url, buttondown_email_id

Reject if: public_url is missing or points to an admin/editor URL; buttondown_email_id has already been posted; issue is a draft or test send

Manual launch approval

Founding reader CTA

Hertfordshire now has a practical morning briefing.

Council decisions, planning, travel, weather, events and useful local links in one free email before breakfast.

Subscribe free: https://www.gmherts.co.uk/subscribe/

Required: approved_launch_date, subscribe_url

Reject if: Buttondown signup route is not tested; Referral metadata is not preserved; No editor approval for public launch

Referral ladder live

Refer a neighbour

Know someone nearby who wants the local signal without the Facebook comment archaeology?

Forward them Good Morning Hertfordshire. Free every morning for St Albans, Harpenden, Watford, Hemel Hempstead, Hitchin and Bishop Stortford.

Invite link: {{referral_url}}

Required: referral_url

Reject if: Referral URL does not carry attribution; Leaderboard terms are not published

Paid test matrix

Traffic and boosted-post tests stay disabled until public approval, privacy copy and spend are confirmed.

Traffic to subscribe page

Subscriber acquisition A

Your Hertfordshire morning briefing, free.

Audience: Residents 25-65+ within tight radii around St Albans, Harpenden, Watford, Hemel Hempstead, Hitchin and Bishop Stortford

Budget: GBP 10-20 after approval

Kill rule: Rewrite or pause after 500 landing-page clicks if subscriber cost is weak.

Traffic to subscribe page

Commuter practical utility

Know what changed locally before breakfast.

Audience: Commuters, parents and local business owners across Hertfordshire rail and road corridors

Budget: GBP 10-20 after approval

Kill rule: Pause if click quality is outside the coverage area or referral tags are missing.

Boosted post after public issue

Sponsor proof seed

News, planning, travel and events for practical Hertfordshire mornings.

Audience: Local residents plus business-page engagers in the core Hertfordshire towns

Budget: GBP 10-15 after approval

Kill rule: Stop before making sponsor claims unless Buttondown, referral and archive metrics are captured.

Automation gates

Use these before wiring Buttondown events into any public social channel.

OpenButtondown sent email events only; no drafts, test sends or unpublished issues.Required before public posting, paid traffic or sponsor proof claims.OpenDe-duplicate on buttondown_email_id before creating any social post.Required before public posting, paid traffic or sponsor proof claims.OpenUse public archive URLs only; reject admin, preview and editor URLs.Required before public posting, paid traffic or sponsor proof claims.OpenKeep paid ads disabled until explicit spend, targeting, privacy and creative approval exists.Required before public posting, paid traffic or sponsor proof claims.OpenStore campaign, ad set, creative, referrer and placement metadata for later Buttondown and sponsor proof.Required before public posting, paid traffic or sponsor proof claims.

Next actions

Prep-only tasks for the next safe build loop.

OpenGenerate 1080x1920 story creative once public launch is approved.Internal prep action. No public post, spend or subscriber email is triggered.OpenWire the Facebook Zap in dry-run mode using a fake Buttondown event payload.Internal prep action. No public post, spend or subscriber email is triggered.OpenAdd UTM and referral parameters to every approved social destination URL before paid tests.Internal prep action. No public post, spend or subscriber email is triggered.OpenCapture post IDs, Buttondown email IDs and referral counts in a social proof ledger after launch.Internal prep action. No public post, spend or subscriber email is triggered.